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Email Marketing

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Post by Mo on Sun Aug 23, 2015 6:37 pm

I have never been a big fan of email marketing for this business. I looked at some data from folks that have requested quotes and I have captured over 350 email addresses.

Do you guys do any email marketing to your existing client base or to folks that have requested quotes? Am I missing an opportunity here?  Is it too intrusive? Low response rate? What's your take? Am I asking too many questions? Very Happy
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Post by ACpower1 on Sun Aug 23, 2015 6:44 pm

crucial,     just dont spam them.        

you absolutely have to stay in contact with past customers because if you dont many of them wont even remember you and email is the cheapest easiest way... snail mail cards along with it is a good idea

also many of them wont even think about getting their house serviced when they would gladly pay to have it done again,    instead they wait until its really dirty to call.      

try to include useful info in the emails,     like spotting tips..    or a spring cleaning checklist,    or even something randomly useful.  


Im guilty of not staying in contact well enough with past customers,   but if you dont then you are paying for every new customer which is very bad and literally small business suicide.
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Post by Mo on Sun Aug 23, 2015 6:50 pm

What about the folks that have requested quotes in the past AC? You emailed them?
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Post by ACpower1 on Sun Aug 23, 2015 6:59 pm

no I should.. mostly just past customers

nice thing about square is I have all their emails
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Post by Mo on Sun Aug 23, 2015 7:01 pm

At least you use for you current customer I don't even do that.

On my email quote request I require a phone number and email address.
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