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Difference in customers

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Difference in customers

Post by Devon07 on Thu Dec 31, 2015 12:10 pm

Its funny how the way you advertise attracts the customer you were advertising to. When I was running specials to get customers to try and get my name out there I realized even though the price was very good for "Them" they still tried to get lower rates and deals. They were quick to say okay thanks! and it was over.....When I got busy with these rates I started to try and slow down my work with higher prices.....It didn't work, so, I realized it was just my price offering that was causing this...I did want to attract and create a buzz and it did work for me....but now I see that I could have done the same thing with a different approach. price drops aren't work generators! quality work is! I gave a quote just this morning and the carpets will need my attention so I priced at .40....she said great and with your quality it saves me buying new right now....she then asked me about Scotch-guard. its nuts!

So the cheaper customer essentially forces quality away and chases the so called bargain regardless of the caliber...as long as they spend just a little they win.....with carpet that still dirty and wet for three days.

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Re: Difference in customers

Post by Freemind1 on Thu Dec 31, 2015 3:41 pm

Exactly.

This is why I don't show up for less than 200 bucks, unless they are a good client that just needs something refreshed.

Besides, I don't want to do something unless I am giving it my best. MY name is on that work.

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Re: Difference in customers

Post by milspec6 on Thu Dec 31, 2015 4:09 pm

I agree with that approach and always strive for it....even says so on the van, quality over quantity.

I'm not sure about the Scotch-Guard part, but I don't want to start that fight again, so I will walk away from it.
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Re: Difference in customers

Post by Devon07 on Thu Dec 31, 2015 6:33 pm

The guard is not something I push...honestly! I even tell my customers that...I do like it myself and use it at my house....they buy it after hearing that usually. My point was an up sale anyway.

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Re: Difference in customers

Post by dp1 on Thu Dec 31, 2015 6:48 pm

I could not agree more, higher end clients are generally easier to deal with, the exception is the super rich ones, sometimes they can be a little hard, especially the ones with white wool wall to wall carpets with red wine stains, they can expect perfection which is always the goal but cleaning stains are always 50 - 50, people lie on what they put on that stain before we show up.
I like the upper middle class, they are super easy and fun to deal with most of the time.
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Re: Difference in customers

Post by Devon07 on Thu Dec 31, 2015 6:53 pm

Yes!...me too DP...but the middle class are the hardest workers and good people to work for....makes it harder for me to not cut a little slack. The rich people can be cool but generally they have the attitude of cutting your price and when that happens i bid it to leave.


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