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Shopping for a bilboard

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Shopping for a bilboard

Post by milspec6 on Thu Feb 04, 2016 8:08 pm

I am looking ahead for the advertising campaign this Spring and I am leaning towards getting on a billboard in each of the areas that I have targeted. The problem is that I have no idea who owns them to speak to about it. How do you get yourself onto a billboard and any idea of the costs?

These are small towns with maybe a total of 3-6 billboards in each city, each with ads that look like they have been there since the 90's and are peeling off.
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Re: Shopping for a bilboard

Post by dp1 on Thu Feb 04, 2016 9:16 pm

Usually there is a name on the bottom of it, Google that name and add billboard, you'll find them that way.
It also helps to get the billboard's id number from the board, it should be on the board somewhere ( corner or bottom ), give them that number and I hope they can help you.
I don't know how much that costs as I never had done that, I almost was going to but cancelled it due to the market I'm in I don't think it will work unless if I'm willing to make a really good deal which I'm not.
I think billboard will work well in a rural areas that don't face a whole lot of competition. They usually have some contracts and set up fees, if I were you I would sign up with 1 first in the best location that people can easily see and stop if needed to get your number, I would sign up with the shortest contract length even though that cost you more in set up fees cause you don't know how well it's going to work ?
Good luck :-)
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Re: Shopping for a bilboard

Post by Mo on Thu Feb 04, 2016 9:29 pm

If you can't find contact info on the billboard check the public records to see who owns the land it sits on.
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Re: Shopping for a bilboard

Post by milspec6 on Thu Feb 04, 2016 10:37 pm

Good thoughts, thanks
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Re: Shopping for a bilboard

Post by ACpower1 on Fri Feb 05, 2016 6:38 pm

$20k a month at least for a billboard here
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Re: Shopping for a bilboard

Post by dp1 on Fri Feb 05, 2016 6:42 pm

@ACpower1 wrote:$20k a month at least for a billboard here

I'm sure that's off of super busy freeway where close to millions if not more people pass by daily, of which I don't think will work for our industry, may be in the long run but definitely not on the short run.
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Re: Shopping for a bilboard

Post by Matt; My carpet cleaner on Fri Feb 05, 2016 6:44 pm

They usually have a long waiting list.
Find some business in town and see if you can buy part of their outside wall and paint your sign. Check with city code about signs. Would be cheaper than a billboard

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Re: Shopping for a bilboard

Post by dp1 on Fri Feb 05, 2016 6:54 pm

I've made a whole lot of mistakes in advertisements the first few years, after those mistakes I realized that people are going to search for our service when they need our service, if they happen to see someone's advertisements / specials, then that's perfect, but if they are not looking, most likely they will not buy the service, unless if you are into branding your company's name, which is a whole completely different ball game, I would strongly suggest to advertise where customers will more likely look for your services when they need your services, if you're in smaller towns, word of mouth is gold, direct mail is possible, may be a small percentage of Google ads ? Billboard might work only if it's cheap enough to try out, worst case scenario is you get branding out of it and not so much ROI, this is however is a perfect time to search for one because it's still winter and it's going to take at least a couple of weeks to set up and produce banner, as well as installation, by the time it's up it would be spring and people are going to be "hey that's perfect, we need spring cleaning" Very Happy
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Re: Shopping for a bilboard

Post by milspec6 on Fri Feb 05, 2016 7:33 pm

I might just locate the owner and place myself on the billboard.  Try and set a record or something to draw people in and gain exposure.
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