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anyone still using google ad words?

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anyone still using google ad words?

Post by ACpower1 on Wed Mar 16, 2016 1:30 pm

just curious, I did at one point but didnt have time to keep on top of the out of state calls and spam etc so had to turn it off about a year ago.


if your using it how well is it working for you?
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Re: anyone still using google ad words?

Post by Peter Breen on Wed Mar 16, 2016 5:25 pm

ACpower1 I pulled adds out of 2 county phone books and my web site guy takes care of site and put me on ad words that is working great for me for a total of $150.00 to include his fee .

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Re: anyone still using google ad words?

Post by dp1 on Wed Mar 16, 2016 6:41 pm

AC, I stopped adwords a few years ago due to Yelp gave me a much better ROI, I used them again last year for a little bit by using some keywords that dispelled cheap customers, but barely got any clicks and Google automatically deactivated the ads. The average click price last year for my areas was around $ 12 / click, I think that's too much considering there are way too many price shoppers.
Peter, where are you at ? $ 150 seems really cheap, I wonder how many clicks / customers you got just from that ? Have you ever count ?
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Re: anyone still using google ad words?

Post by Peter Breen on Thu Mar 17, 2016 9:02 am

dp1 i have never looked into the volume of jobs coming from ad-words but has been my only advertizing and average for new clients contacting me is around 3 to 4 either booking or an estimate. i will look into the cost of clicks but is no way $12.00 i am thinking a couple of dollars.
I am in northern Vermont the population of whole state is around 680,000

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Re: anyone still using google ad words?

Post by Davey Cracker on Thu Mar 17, 2016 9:12 am

The whole state is 680k people?!?

I think there may be almost that many in the tract/neighborhood I live in! laughing

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Re: anyone still using google ad words?

Post by Peter Breen on Thu Mar 17, 2016 9:28 am

Around that not counting college students

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Re: anyone still using google ad words?

Post by dp1 on Thu Mar 17, 2016 9:31 am

Oh, you're in Bernie Sanders state, cool !! I've gone as gas as NY, but need to go further next time I'm in east coast.
I wonder how many carpet cleaner in your city ? Down here in Pasadena, there are 10 pages in Google if you search "carpet cleaner" with 10 companies per page laughing
That's why it's around $ 12 / click.
I don't mind paying that if I get at least 50% ROI, $ 24 / new customer, cause my average is a little over $ 150 / job when you average in a year.
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Re: anyone still using google ad words?

Post by ACpower1 on Thu Mar 17, 2016 11:07 am

I havent checked the click price here in a while but it was around 12$ or so last time I did.

too much to pay if people are just googling around looking for the cheapest carpet cleaner
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Re: anyone still using google ad words?

Post by Peter Breen on Thu Mar 17, 2016 11:52 am

Just looked in phone book around 40 / 60 in phone book 2 1/2 pages including large adds LOL. I service the biggest population about 7 colleges boarders lake champlain . My web site guy , soe handles it for me and gives me a run down of activity alot slower in winter months and we are seeing more calls due to our early spring .
Lately i have had Angies lists calling LOL Oh area i sevice is Burlington Vermont

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Re: anyone still using google ad words?

Post by Davey Cracker on Thu Mar 17, 2016 3:21 pm

@ACpower1 wrote:....................................................  

too much to pay if people are just googling around looking for the cheapest carpet cleaner

That's for sure!!

And that can be an issue around here, people just looking for the lowest price, and paying $12 per click, to just waste time on the phone with them and not getting any return on it. At least with Yelp it's not costing anything (really), but just wasted time. Shocked

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Re: anyone still using google ad words?

Post by ACpower1 on Mon Mar 21, 2016 3:32 pm

plus a competitor has several ways of raping you with false clicks,     there is even software that will do it for them.

ever get a call thats a local number looks legit but when you answer it says "please enter the conference number" or you call back and it has the same message?

thats a program for spamming pay per click
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