Latest topics
» Expansion of services.
by Freemind1 Today at 7:30 am

» That's a shame
by milspec6 Yesterday at 7:36 pm

» Going back in time
by milspec6 Yesterday at 3:37 pm

» Trying to get on the forum
by milspec6 Fri Oct 12, 2018 4:08 pm

» Log in problems
by Mo Mon Oct 08, 2018 12:48 pm

» Scaring a Millenial.....
by milspec6 Sun Sep 23, 2018 9:09 pm

» Worst experience ever
by milspec6 Thu Sep 13, 2018 3:43 pm

» The real problem with telemarketers
by dp1 Thu Sep 13, 2018 2:16 pm

» Stair wands
by Matt; My carpet cleaner Sat Sep 08, 2018 2:10 pm

» Labor day????
by Matt; My carpet cleaner Wed Sep 05, 2018 8:50 pm

» Calling Mr. Wonderful
by dp1 Wed Sep 05, 2018 8:09 pm

» I’m humiliated !
by dp1 Fri Aug 31, 2018 1:55 pm

» Good used parts
by ACE Services Thu Aug 30, 2018 6:08 pm

» It's been a while !
by milspec6 Thu Aug 30, 2018 5:45 pm

» Lectured by potential customer
by dp1 Fri Aug 24, 2018 1:38 pm


Radio Advertising

Post new topic   Reply to topic

Go down

Radio Advertising

Post by milspec6 on Wed Mar 30, 2016 9:01 pm

I am getting some quotes for a small radio advertising campaign. Nothing major, just a mention for sponsoring the news or something. Every time the news is read, they will state that it was sponsored by my company and a little 2 line slogan.

They were wanting a 12 months commitment, but I can't see doing anything greater than 6 months. They are considering the shorter terms and I hope to hear the offer in a few days. I have no idea of the price range yet.

I do know that many business owners in my area have been doing that and they all said that it worked out pretty well. Even my barber does it and told me that it has really boosted his business....even just on AM band.

In the largest market city in my area, that "empowered water" cleaner has saturated the radio station on both AM and FM bands for their only advertising.....seems to keep them busy enough to support the franchise. I will not be on their station, but on 2 small local stations nearer to me.

Anyone have any experience with radio ads?
avatar
milspec6
Moderator
Moderator

Posts : 10043
Join date : 2013-09-21
Location : Nebraska

http://castledefendersllc.com

Back to top Go down

Re: Radio Advertising

Post by Freemind1 on Wed Mar 30, 2016 10:14 pm

No actual experience from me. I talked to two other locals that have run ads. It was 900 a week for ads through our local station.

No way I'm paying that much. Stuff is just stupid expensive here, for marketing.

Freemind1
Senior Member
Senior Member

Posts : 1252
Join date : 2013-09-20

Back to top Go down

Re: Radio Advertising

Post by dp1 on Thu Mar 31, 2016 1:49 am

I think marketing is stupid expensive everywhere James, we're definitely in the wrong business when comparing marketing to ours.
I wouldn't do 12 months and definitely will think it through to sign 6 months contract, it also depends on the price, if I sign 6 months, I would definitely sign the cheapest deal first and see from there, if they say the lowest deal won't work, I would cancel the whole contract, good advertisement media would work regardless of the volume, of course the lowest price would get you very few customers but it would still generate customers.
avatar
dp1
Moderator
Moderator

Posts : 3966
Join date : 2013-09-19
Location : california

Back to top Go down

Re: Radio Advertising

Post by milspec6 on Thu Mar 31, 2016 4:41 am

I haven't received any dollar figures yet, but my barber is literally a 2 chair operation and the owner is a very frugal guy. If he can swing it, it must not be too expensive in this market area.
avatar
milspec6
Moderator
Moderator

Posts : 10043
Join date : 2013-09-21
Location : Nebraska

http://castledefendersllc.com

Back to top Go down

Re: Radio Advertising

Post by Mo on Thu Mar 31, 2016 7:24 am

Who the listeners are of that particular radio station would be an important factor in that decision
avatar
Mo
Administrator
Administrator

Posts : 6641
Join date : 2013-09-19
Location : Arizona

http://www.thecleanerslounge.com

Back to top Go down

Re: Radio Advertising

Post by milspec6 on Thu Mar 31, 2016 8:49 am

The demographics they provided were pretty supportive for this industry. These stations are being played in most of the local businesses and restaurants, so the coverage is pretty good.

How many listen at home I don't know, but the exposure in the medical offices and restaurants should be worth it unless the cost is too high.
avatar
milspec6
Moderator
Moderator

Posts : 10043
Join date : 2013-09-21
Location : Nebraska

http://castledefendersllc.com

Back to top Go down

Re: Radio Advertising

Post by Freemind1 on Tue Jun 27, 2017 8:47 am

So, this is a pretty old thread.

How did this ever turn out for you Rob? Was this something you did?

Freemind1
Senior Member
Senior Member

Posts : 1252
Join date : 2013-09-20

Back to top Go down

Re: Radio Advertising

Post by Matt; My carpet cleaner on Tue Jun 27, 2017 5:14 pm

The way i look at it; do "I" response to radio ads? When I need a service, do I recall one I headed on the radio?
Not really. But when I search , recognizing a biz name does come into play.
Although, recently needed a diagnosis on out well pump. I went with a name that was familiar. BUT, they didn't win any Brownie points. And I told them so. Still didn't get a bill for the service call.
Any who, my feeling is that it can bring name familiarity/recognition; but only to a small degree.

Gee, feel like I'm doing a dissertation on....

_________________
Who's your carpet cleaner?
avatar
Matt; My carpet cleaner
Senior Member
Senior Member

Posts : 1385
Join date : 2013-09-21
Age : 53
Location : Yakima, wa.

Back to top Go down

Re: Radio Advertising

Post by milspec6 on Tue Jun 27, 2017 8:29 pm

I never pulled the trigger on it as a franchise (the magic water company) was already buying ads on every station in my area...and a lot of them.

It doesn't look like it did them much good either. I get a lot first time customers who ask me about them and their "magic" water, but then they didn't call them either...I was standing there.
avatar
milspec6
Moderator
Moderator

Posts : 10043
Join date : 2013-09-21
Location : Nebraska

http://castledefendersllc.com

Back to top Go down

Re: Radio Advertising

Post by Freemind1 on Tue Jun 27, 2017 8:29 pm

My opinion is radio ads are only good for two things.

1 Brand recognition. Probably the most useful aspect of radio ads.
2 Promoting a "sale" of something. Like a furniture store having a 4th of July sale. I don't feel this does a good job of selling though. Most people will forget what they heard on the radio, unless they need something immediately.

Radio is almost exclusively listened to at work here. With everyone having a MP3 player on their phone, leisure tunes are MP3's.

Freemind1
Senior Member
Senior Member

Posts : 1252
Join date : 2013-09-20

Back to top Go down

Re: Radio Advertising

Post by milspec6 on Tue Jun 27, 2017 8:34 pm

I do agree, name recognition is their strength as long as you run enough ads. I just don't know if that is enough these days with google searches and the like?

Pre-internet, radio ads and yellow pages were the keys, but neither one seems to be of much value these days.
avatar
milspec6
Moderator
Moderator

Posts : 10043
Join date : 2013-09-21
Location : Nebraska

http://castledefendersllc.com

Back to top Go down

Re: Radio Advertising

Post by Freemind1 on Tue Jun 27, 2017 8:44 pm

I think that totally depends on who you are targeting as customers. For some, it probably works as a great branding tool.

For me, it just wouldn't. The blue collar people don't buy my services. Though other business people have success with radio.

Freemind1
Senior Member
Senior Member

Posts : 1252
Join date : 2013-09-20

Back to top Go down

Re: Radio Advertising

Post by dp1 on Thu Jun 29, 2017 10:17 am

Radio ads is the same with TV ads imho, to generate results you would need to be lucky in a way where a customer in need would hear / see your ad and have a pen and paper ready to write your # or Web address ( good number and / or easy to remember Web address play a very important role in these ads ).
It can be very expensive before you see results ( rule of thumb is people need to hear / see 3 times before they remember who you are ).
In some area it may work, definitely not for metropolitan areas.
avatar
dp1
Moderator
Moderator

Posts : 3966
Join date : 2013-09-19
Location : california

Back to top Go down

Re: Radio Advertising

Post by Mo on Fri Jun 30, 2017 7:34 am

That's why a lot of radio ads have jingles that the repeat multiple times in the ads so that you can remember them when you need the service.

Its funny how my daughter remembers the jingles on ads and those jingles have the name and numbers of the companies. I cant remember them though
avatar
Mo
Administrator
Administrator

Posts : 6641
Join date : 2013-09-19
Location : Arizona

http://www.thecleanerslounge.com

Back to top Go down

Re: Radio Advertising

Post by Sponsored content


Sponsored content


Back to top Go down

Back to top


Post new topic   Reply to topic
 
Permissions in this forum:
You can reply to topics in this forum