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Lying or stretching truth for sales

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Lying or stretching truth for sales

Post by milspec6 on Fri Apr 29, 2016 9:44 am

Why is it that this industry is so full of companies that will stretch the truth or flat out lie to get jobs? I really think we have become worse than used car dealers over the last 15 years with all the BS claims that I see on websites and on the radio.

Just this morning, I scouted my fellow cleaners in this area and found some classic examples of this....recognize any of them?

"We don't use weak lawn mower engines, we use the 230 hp turbo diesel to power our machines to provide you with the real power necessary to fully clean a carpet."

"We leave no residue behind of any kind and you will enjoy the lemon scent"

"You really should clean your carpets 4 times a year to be beneficial.'

"Pet stains and odors are easily removed with our topical system."

'You should only use low moisture cleaning, European studies prove it."

"The iicrc certification means we have the experience and skills to provide the best cleanings available."

"We can clean any size house for $110, no additional costs ever."

I just can't get over how bad some of these are and yet they are all being used within a 45 mile radius of me. Liars might be a bit strong, but they know that they are stretching the truth.

What ever happened to honesty? The industry keeps wrestling with how to build customer trust....why not start by being honest? I think I might have to become that masked magician who gave away the secrets on television to some of the more famous tricks.

Honesty builds immediate trust, I find that far easier than trying to remember the lies.










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Re: Lying or stretching truth for sales

Post by Matt; My carpet cleaner on Fri Apr 29, 2016 2:32 pm

Local guy has a home build jerry rigged system he claims "280°" steam cleaning. Holy cow, talk about risk. Most hoses are rated to 250°. Hose goes out and someone's gonna get hurt! Oh, he has a marine gas tank inside the back door, similar secured.
And we have one of those, "most through cleaning or its free" guys. Wait, the owner and GM don't even run the business. The office manager does. iirc certified too!?
Other than that, most don't over claim or bad mouth others. Which is nice.

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Re: Lying or stretching truth for sales

Post by dp1 on Fri Apr 29, 2016 4:26 pm

Hello Mr. Jones, this is Paul Smith, I'm an attorney representing Mr. Ellis at Castle defender, we're suing you for false advertisement, consider this 30 days notice to bring your ads to the "truth" level or we'll see you in court ! Very Happy
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Re: Lying or stretching truth for sales

Post by Davey Cracker on Fri Apr 29, 2016 5:12 pm

Ahhhhh Yes, most are all too familiar........one that I've heard several times lately that drives me crazy is, "We use no soap or chemicals what so ever" Mad
And the worst part here in my area, is it's not as far out as a 45 mile radius, I can find 90% of that BS being spouted here in about a 2-5 mile radius of me, in this over saturated area. Shocked  It does really suck, but you know what, my honesty when I meet with a customer the first time, a lot of times put's all that BS to rest, and I win them over............not always (esp. if they're looking for the cheapest), but a lot of time's it dose.  Heck, sometimes I think my honesty works against me, for example when I tell a customer something like, "you know on that counter top or shower I really can't do anything you can't do yourself with such and such", recommending to them what to use.  Sure, I could not say that, do the job and take there money, but I'd rather be honest and tell them the truth when I can't do anymore than they can.  Guess what, people say to me all the time "I used you or called you back because I really appreciate your honesty"..........so I think it's a good thing in the long run, even though it may seem sometimes I'm screwing myself by being overly honest.

Not everyone, but there are some out there that value that honesty, and will pay you that higher price for it.

Good luck man............
We can't control what those slime balls do and say, but we can help by being honest our self's.

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Re: Lying or stretching truth for sales

Post by milspec6 on Fri Apr 29, 2016 7:45 pm

I guess it will just take time and constant education to correct this problem.

I will need to find a bigger ruler and make a few thousand dunce caps.
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Re: Lying or stretching truth for sales

Post by ACpower1 on Sat Apr 30, 2016 1:43 pm

wouldnt even worry about it. I was guilty of spending time worrying about my competitors in the past but I dont spend a minute of my time thinking about them really... the most would be if a big successful company is doing a $99 deal and I just get a bit curious about how they covers costs but then I go about my day.


I try to do many things "outside the box" there are thousands and thousands of carpet cleaners out there and if you mostly do what all of them do then youll be like all of them.

I prefer to just ignore them and keep on pushin. Customers sometimes ask me about the cheap guys, I dont go into detail or bash them because it looks unprofessional... I just tell them there are a lot of different ways to try and clean a carpet and some business models are based on a fast in and out service
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Re: Lying or stretching truth for sales

Post by Freemind1 on Sun May 01, 2016 9:28 am

You can't control what other people do, only what YOU do.

I wouldn't put much worry in it. I'd just concentrate on what I can do for the client. Be honest with them and when they have a question about what others do, just be honest without making it a bash cession.

Education is key, but let's be honest. Clients will only want the cliff notes version. Short attention spans.

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