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My second biggest marketing mistake
+3
Ryan S
REALCLEAN
ODIN
7 posters
:: Forums :: Marketing & Sales
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Re: My second biggest marketing mistake
Procrastination?
REALCLEAN- Active Poster
- Posts : 311
Join date : 2013-09-24
Location : Knoxville
Re: My second biggest marketing mistake
REALCLEAN wrote:Procrastination?
perfect!
Ryan S- Expert & Trusted Member
- Posts : 1956
Join date : 2013-09-20
Age : 44
Location : NC
Re: My second biggest marketing mistake
I make that mistake Daily!!
Davey Cracker- Expert & Trusted Member
- Posts : 4796
Join date : 2013-09-20
Age : 57
Location : Long Beach CA
Re: My second biggest marketing mistake
Like the beer guys say, I don't discount my beer, never. Something like that. Lol
Ryan S- Expert & Trusted Member
- Posts : 1956
Join date : 2013-09-20
Age : 44
Location : NC
Re: My second biggest marketing mistake
Yup, you advertize cheap A$$ prices, you attract the cheap A$$ people.
And these are usually the same people who are the biggest PITA's, and will waste 30 min of your time asking questions on the phone, if you let them.
F That, NO Thanks!!......I'm not interested in getting ALL the jobs!
I'm actually targeting, and looking for the customers who are just the opposite.
If I get a cheap skate that calls me, I just let my prices scare them off.
And these are usually the same people who are the biggest PITA's, and will waste 30 min of your time asking questions on the phone, if you let them.
F That, NO Thanks!!......I'm not interested in getting ALL the jobs!
I'm actually targeting, and looking for the customers who are just the opposite.
If I get a cheap skate that calls me, I just let my prices scare them off.
Davey Cracker- Expert & Trusted Member
- Posts : 4796
Join date : 2013-09-20
Age : 57
Location : Long Beach CA
Re: My second biggest marketing mistake
Davey Cracker wrote:Yup, you advertize cheap A$$ prices, you attract the cheap A$$ people.
And these are usually the same people who are the biggest PITA's, and will waste 30 min of your time asking questions on the phone, if you let them.
F That, NO Thanks!!......I'm not interested in getting ALL the jobs!
I'm actually targeting, and looking for the customers who are just the opposite.
If I get a cheap skate that calls me, I just let my prices scare them off.
That's right, I do the same with my price, here's an example :
I have a very small 1 bedroom apartment, it's very small, the bedroom is just around the bed, probably 20 sq ft, the living room is like 100 sq ft, no scratch that, may be like 80 sq ft, it's not too bad, I just haven't had it cleaned in 5 years, WHAT ?!?! LOL, sounds familiar ?
Ummm our minimum charge should cover that, it's $ 150, oh ok, I'll call you back, sure you will ;-)
dp1- Moderator
- Posts : 3966
Join date : 2013-09-19
Location : california
Re: My second biggest marketing mistake
I dont think enough carpet cleaners push maintenance plans, you might be surprised how many customers will go for it
other industries that are always residential maintenance plan based
landscaping, window washing, maid service, HVAC, gutter cleaners, etc etc
carpet cleaning fits right in with these, and all of them sell maintenance.
not these
plumber, electrician, carpentry, etc etc
so why offer coupons that are based on a 1 time service?>
other industries that are always residential maintenance plan based
landscaping, window washing, maid service, HVAC, gutter cleaners, etc etc
carpet cleaning fits right in with these, and all of them sell maintenance.
not these
plumber, electrician, carpentry, etc etc
so why offer coupons that are based on a 1 time service?>
Re: My second biggest marketing mistake
dp1 wrote:Davey Cracker wrote:Yup, you advertize cheap A$$ prices, you attract the cheap A$$ people.
And these are usually the same people who are the biggest PITA's, and will waste 30 min of your time asking questions on the phone, if you let them.
F That, NO Thanks!!......I'm not interested in getting ALL the jobs!
I'm actually targeting, and looking for the customers who are just the opposite.
If I get a cheap skate that calls me, I just let my prices scare them off.
That's right, I do the same with my price, here's an example :
I have a very small 1 bedroom apartment, it's very small, the bedroom is just around the bed, probably 20 sq ft, the living room is like 100 sq ft, no scratch that, may be like 80 sq ft, it's not too bad, I just haven't had it cleaned in 5 years, WHAT ?!?! LOL, sounds familiar ?
Ummm our minimum charge should cover that, it's $ 150, oh ok, I'll call you back, sure you will ;-)
YEA, OK,< LATER!!
Davey Cracker- Expert & Trusted Member
- Posts : 4796
Join date : 2013-09-20
Age : 57
Location : Long Beach CA
Re: My second biggest marketing mistake
LOL Terry, I don't clean ONLY for the rich, Davey does
I still clean nasties, however it only happens for certain customers that knows what to expect, that's when the big guns come out so that I still make decent $$ without sacrificing quality :-)
btw what's BB cleaners ?
I still clean nasties, however it only happens for certain customers that knows what to expect, that's when the big guns come out so that I still make decent $$ without sacrificing quality :-)
btw what's BB cleaners ?
dp1- Moderator
- Posts : 3966
Join date : 2013-09-19
Location : california
Re: My second biggest marketing mistake
Bulletin Board cleaner. I love it!
Pro Touch- Active Poster
- Posts : 493
Join date : 2013-09-20
Location : NC
Re: My second biggest marketing mistake
HAHA
"clean carpet for the rich and get a buck a square ft or more."
If you want to make money cleaning, you have to ask for the money, be willing to clean it all, and NOT be a pussy!......Right DP?!?
BB cleaner, SHeiiiiiit
@ a buck a sf everyone should be a "BB cleaner"
"clean carpet for the rich and get a buck a square ft or more."
If you want to make money cleaning, you have to ask for the money, be willing to clean it all, and NOT be a pussy!......Right DP?!?
BB cleaner, SHeiiiiiit
@ a buck a sf everyone should be a "BB cleaner"
Davey Cracker- Expert & Trusted Member
- Posts : 4796
Join date : 2013-09-20
Age : 57
Location : Long Beach CA
Re: My second biggest marketing mistake
Ha..ha.. Dave someone gave you a negative, lolol, it ain't me buddy
dp1- Moderator
- Posts : 3966
Join date : 2013-09-19
Location : california
Re: My second biggest marketing mistake
Tired of the BS, /Blocked!!
Davey Cracker- Expert & Trusted Member
- Posts : 4796
Join date : 2013-09-20
Age : 57
Location : Long Beach CA
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