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where do you spend it?

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where do you spend it? Empty where do you spend it?

Post by Matt; My carpet cleaner Fri Dec 05, 2014 5:37 pm

Where do you spend your advertising \marketing dollars?
For me in 2014:
YP(2small ads)...33%
Landlord newsletter ad...33%
Postcards...33%

In 2015:
Bigger ad in landlord newsletter...80%
Postcards...20%
YP...dropped out...0%

This year my landlord volume is up 15%. Going with a Larger Ad.
Then I'm going to target a few specific complexes by offering a free cleaning. Beats spending $100's a month on ineffective stuff; like YP have become. Yes, only $100's...small market here.
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Post by milspec6 Fri Dec 05, 2014 5:51 pm

Door hangers
Free column in major real estate agent newsletter (read by 75 agents monthly)
Flyers provided to local insurance agents
Small advice column in local newspaper

Basically, I don't really pay for advertising except for printing costs. I get more action from the real estate agents and readers of the local column than any else I have ever tried....and it is free!
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Post by Davey Cracker Fri Dec 05, 2014 6:27 pm

100% on Yelp.... (started in May '14)...
Prior to that, I didn't spend any money on advo, which worked well until the economy took a crap.
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Post by ACpower1 Sat Dec 06, 2014 4:04 pm

Angies List is about 70%

Seo/marketing/social media/ photography company about 15%

Home advisor no upfront, only pay for what you get

Deem same thing, no upfront

so far AL is still the best money spent for us

working on getting home advisor reviews, that one Ive heard from other business owner friends is bringing them just as much work as AL and yelp


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Post by Mo Mon Dec 08, 2014 11:22 am

Website and business cards
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http://www.thecleanerslounge.com

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