Every dore Direct Maling

I will try and spill out as much as I can... might be random

1. EVOKE EMOTION! Your ad must make them feel ... you fill in the blank with what you want. Excited, Relived, Trusting, New, Cool, Hip?? Every company is different and make sure yours does things other wont.
2. Keep Back Ups! Never know when a dust storm is gonna hit and ya never know when your gonna have a dead couple of weeks.
3. Find out when the big boys put out the mass influx of mailings, you dont want to have your ad come out the same day 100 other random coupons come out, this will make your chances of them even looking at your ad go down.
4. Older houses have older furniture.
5. New houses have new Moms.
6. Decide on your target and market specifically to them.
7. Local on goings ex: fair, going back to school, school breaks, holidays, these can all effect the number of calls you get.
8. Some people will hold onto these for a long time.

With all that being said its expensive.. yes! BUT! You will get gold mine customers and some cheer leaders along the way. The goal is to make your customers feel special when they get their card from you.

I have also have great success with adding:
"+ get 20% off of all upgrades" .. think about this, do you want to make 10-30% more a year?

Doing the math it IS actually less expensive to hire someone for 10/hr to go door to door and hang an ad than it is to perfectly bundle ads and have them shoved inside a mailbox. .. wait a second!??

Keep the EDDM for Special clientele that might be hard to gain attention from ex: Gated communities, upper end on acreage developments, lake houses etc.

:geek: