Scotch guard/Protector

I have it and sell it, Im not huge on pushing any product or service I have.....but I do find scotch guard to be the most unique with customers...If I mention a service its usually cut and dry with a yes or no....when it comes to protector they get inquisitive....what does it do? does it really work? I had it put on from the last cleaner and didnt notice anything. how do your customers respond to this product....do they ever just say hell ya? I know it works on my personal stuff and any customer I do....but it seems they have been not getting what they have been paying for and have a bad experience from previous cleaners.

I guess Im trying to find out how they are responding in your area and how they feel about the add on....how often are you selling it etc.

Some of my customers that have purchased scotchgard from me anyway, they swear by it, I used 3M, but some said along those line you mentioned, last time the other company applied it and I don't see any difference, I usually asked if they used resolve or folex on the spots cause those will strip the scotchgard off, if they said no, I usually tell them that there are many brands of scotchgard, the cheaper ones are usually lower quality and may not work as well as 3M or teflon, I usually don't push it hard but I explained these things to them and told them to buy a can of 3M scotchgard at the store and do a test in a small area and do their own comparison. But as soon as I tell them that a can is $ 20 and I can do your whole living room for $ 40, that usually seal the deal, a lot of times they end up buying for the whole home if I make a deal they can't say no to.

What percentage buy it DP?.....I have low sales in the stuff ...Im not real motivated to sell it but do want to be doing the average most do. If most people sell it to 1 in 3 then I got a lot of work to do....I might be doing around 1 in every 6.

If you sell 1 in 6, you're doing very well, I don't sell much at all, I need to start asking customers more, and what's funny is usually the ones who I'd least expect to buy will buy and vice versa.

Isnt that the truth! I had to try and not sell it to a guy who thought it was the thing to do...his carpet was almost not worth cleaning.

I said 1 in 6....maybe 1 in 8 would be a little more correct....its funny I will sell it to three in a row then not for a month.

Hey guys, I think I've talked to you both about how easy it can be just by asking a question or two?
Maybe I didn't...........

But I'll recap later today here, and also let you know another added benefit of having it on the quote, that you may have never thought of..................

I recall something but out of all the things you shared with me I cant remember the details about this one.

Ok so a couple things about this one, protector (P)..........

The first thing I do is either,
while writing up the quote/invoice prior to starting the work, what I do is I will say something like "did you have the carpet/furn P last time it was cleaned"?  That question does several things.............
1)Plants the seed in their head
2) Normally gives you all the info you need, from their response, so then you know how to proceeded from there.
Let's say they say, "Oh yea, and I want that done again"............easy sell, without even selling it, because they're already sold on it.
3)Or they say, "yes I did, and it didn't work".  Then you know it's time to work your magic, and tell them why it may not have worked, as you guys have already mentioned above^^.
4)Then there's the response "what does that do, does it really help"?.....again time to do some explaining and work your magic.
5)And last one I can think of is, "I don't like the chemicals" type response......Easy answer for that one is, "I use a green/non toxic P".

My point here is, you will normally get one of those responses, giving you the info on what it's going to take to close the deal.......all simply asking one lil question "did you have the carpet/furn P last time it was cleaned"? which can in no way be taken as a sales pitch or come on.
After they give you their response, then you simply 'educate them', and let them make the decision themselves..........no high pressure sales, you're just opening the door.  If you do this I bet your sales rate will go waaaay up!

Just something I've worked on, and perfected over the years.....hopefully it helps some one.

^^^ deserves a "thanks" and a "+" rep point.

Outstanding post Davey....Thanks + from me as well.

I was just hoping my rambling would make sense to you guys.
I'm not always the best at putting things into words.

Thanks!

Making mental note for this week. Good info, you guys are on fire lately!